That shiny “new product” you just saw on social media? Chances are it may not be real. Bandai is asking fans to be careful, as AI-generated images with its logos are causing confusion among fans.
In its statement, Bandai acknowledged that it has been receiving questions about images of GunPla, figurines, and other products that seem to display the company’s logos and trademarks. These images, however, were created through generative AI and should not be mistaken for official merchandise.
Bandai explained that the spread of AI-generated visuals imitating their corporate identity has prompted inquiries from fans who believe the products to be genuine. The company stressed that these images are not official and should not be interpreted as product announcements.
To reduce confusion, Bandai provided clear references to its official logos and directed fans to its website as the only reliable source of product information. By doing so, Bandai not only clarifies the current issue but also emphasizes its commitment to protecting the integrity of its brand symbols.
One of the central points of this advisory is the protection of Bandai’s logos. In the age of AI, these iconic marks are often blurred, misshaped, or entirely fabricated by generative tools. For long-time collectors, spotting these imperfections may be simple. But for casual fans or newcomers to the hobby, the difference isn’t always obvious.
Bandai’s reminder makes it clear that its logos are more than simple visuals. They are legally protected trademarks, and any misuse, even through AI-generated images, risks confusing fans and weakening trust in the brand.
A Request for Creators
The statement also extends to those generating and sharing AI-based content. While Bandai’s language remains polite, it makes a clear request:
The company asked fans and creators to be mindful when posting images that could be mistaken for authentic Bandai merchandise. It further noted that in certain cases, such posts might infringe on copyright or trademark law.
This measured approach shows that Bandai is not rushing into legal threats but is instead prioritizing education and community responsibility. Still, the mention of possible infringement serves as a quiet reminder that the company has the legal tools to act if needed.
This advisory comes at a time when AI-generated content is becoming harder to distinguish from reality. In the Gundam community, where announcements are eagerly awaited and designs often leak online, AI images can quickly gain traction and spread false expectations.
Other companies in the entertainment and hobby industry have yet to issue such advisories, making Bandai one of the first major brands in this space to publicly address the risks of AI-generated misinformation. This proactive step reflects the company’s dedication to both protecting its products and respecting its fans.
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